Description

We are seeking a highly motivated and results-driven Sales Manager to lead and drive our growth in
new markets. This is a newly created position, and the ideal candidate will be instrumental in making an
immediate sales impact while helping to build the structure and processes needed to scale successfully
in these markets. Initially, the role will be individual contributor-based without direct reports, but as we
gain traction in the greater Minneapolis/St. Paul region, we plan to scale the team and add direct
reports.

Key responsibilities will include developing targeted sales strategies for each market, identifying the
necessary sales enablement tools and resources to ensure success, and establishing processes for long-
term growth. The individual will engage with potential customers using a variety of communication
methods, including in-person meetings, phone calls, emails, attending industry conferences, and
managing trade show booths—to build strong, lasting relationships.

This position requires a passion for selling organic fertilizers and soil inputs within the Horticulture,
Gardening, Lawn Service, Landscaping and Golf Course markets. The successful candidate must possess
a deep understanding of plants, fertilizers, soil types, pest management, and current horticultural
products, as well as their practical applications. Familiarity with the systems and needs of these markets
is also essential.

Essential Functions:

• Set and achieve realistic sales targets, developing strategic plans to engage efficiently and
  effectively across diverse markets.
• Cultivate new customer relationships by establishing strong connections within the industry and
  promoting our products.
• Demonstrate excellent communication skills—verbal, written, and presentation—ensuring clear
  and impactful delivery.
• Build lasting relationships with customers and industry stakeholders to ensure repeat business
  and long-term partnerships.
• Maintain regular communication with customers to ensure their expectations are exceeded.
• Approach challenges with resilience, using problem-solving skills to navigate and resolve
  obstacles effectively.
• Identify market opportunities for different products, staying informed about industry trends to
  anticipate and adapt to changing needs.
• Commit to continuous learning by engaging with industry-related books, podcasts, and
  attending relevant conferences.
• Collaborate effectively with internal teams (Operations and Logistics) to ensure timely order
  fulfillment and optimal customer satisfaction.
• Remain highly motivated and self-driven while maintaining excellent organizational skills and
  accurate account management.
• Conduct customer interviews to understand preferences, needs, and requirements to tailor
  solutions.
• Utilize CRM software (Pipedrive) to track customer information, sales activity, and order history.
• Stay informed about billing and collection processes, proactively resolving any collection issues
  when necessary.

Our Core Values (Requirement)

- Team player
- Customer service
- Problem solver
- Positive

Requirements

• A minimum of 3 years of prior experience in horticultural related sales. Prefer 5-10 years of
  applicable experience.
• Prefer bachelor’s degree in Horticulture, Landscape Maintenance, Floriculture, Forestry, Plant
  and Soil Science, Turf Grass, or Landscape Architecture
  OR extensive experience in these or a related industry.
• Possess a valid driver’s license and be insurable on the company’s insurance policy.
• Proficient in Microsoft Office, Google Suite, or similar software
• Demonstrated sales, negotiation, and leadership skills.
• Must be willing and able to travel throughout the US.
• Must be willing to take personal responsibility and uphold our company’s values.